How To Go Around The Gallery System & Successfully Sell Pictures at Art Festivals and Fairs
The B&H Event Space (420 9th Ave., Manhattan)
So, you want to sell your photographs to the public but can’t seem to get your foot in the doors of the galleries and are wondering where do you go from here? What many artists and artisans have had success with is to bypass the middleman and market their work directly to the people on the art fair circuit. The advantages are numerous, unlike commercial jobs or gallery shows where you have to wait to be paid; With an art fair, you can make a picture today and sell it this weekend, cash in hand. It can be a great, extra revenue stream that you can partake in a much or as little as you like, but it can also have some pitfalls you would rather avoid.
In this lecture, Deborah will discuss both sides of the coin to help you figure out if art fairs are for you, and if they are, how to make them work for you.
Some of the topics Deborah will discuss:
How to determine if Art Fairs are the right venues for you and your work
How to find the shows, and how to determine if they are “good“ shows for you
How to apply effectively (the best shows are highly competitive, often getting ten times as many applicants as they have spots)
How to present your work, and how to create a display
Effective sales techniques & marketing strategies for your work for these venues – How to be prepared for anything a show might throw at you
How to handle the media and promote your work
Being a responsible representative of the photography community