Date: 10/01/2013 - 10/04/2013
Time: 7:00 am - 6:00 pm
Location: Grand Central Terminal (87 E. 42nd St., Manhattan)
Nespresso’s activities in New York continue with the Nespresso Pop-Up Boutique in Vanderbilt Hall at Grand Central Terminal from October 1st through October 4th. The Nespresso Pop-Up Boutique celebrates the perfection of coffee and invites visitors to immerse themselves in a unique experience that only Nespresso can offer. An interactive element of the Nespresso Pop-Up Boutique is the “What Grand Cru Are You?” digital installation. Upon answering a series of questions about taste preference, a real-time algorithm will process answers immediately to define a specific coffee recommendation for each participant, who will then be invited to a complimentary hands on tasting of their Grand Cru match. A large, single wall of glass measuring 18 feet wide and 4 feet tall, will allow for up to six people to interact with the display at the same time.
October 1st, 2nd, 4th; 7:00 a.m. – 6:30 p.m.
October 3rd; 7:00 a.m. – 4:00 p.m.
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