Date: 06/12/2014

Time: 12:00 am - 9:00 pm

Price: $8-9 per portion, in-store or online (+ 20% off your first kit through 6/21 when you mention Nifty NYC—in-store only)

On Thursday, June 12, fresh food startup Fresh Routes will introduce a dinner kit pop-up shop in the Union Square subway station. Straphangers can pick up all of the ingredients they need to prepare a flavorful home-cooked meal in 30 minutes. The Fresh Routes pop-up shop will be located on the mezzanine level of the Union Square subway station, easily accessible from the 14th Street and Union Square East entrance (near the 4,5 and 6 train platforms). The store will be open 8 am—9 pm, Monday–Friday, and from 10 am—5 pm on Saturdays through the summer. Each convenient and fun dinner kit contains four generous portions with kit prices averaging $34. Additional items such as side salads, appetizers and desserts will also be available for purchase. Every dinner kit includes fresh vegetables, a bold spice blend and step-by-step instructions for preparing a seasonal entrée. Local chefs who have earned their chops at Jean-Georges, Marlow & Sons and Momofuku Ssäm Bar crafted recipes for the kits, which draw culinary inspiration from around the globe. Fresh Routes is proud to work with local suppliers including Hot Bread Kitchen in East Harlem and Long Island’s Satur Farms. For a limited time, pop-up shop visitors will be offered discount coupons just for stopping by. In addition, a select number of “Golden Tickets” will be distributed, redeemable for one free Fresh Routes dinner kit. Customers can also enter to win a free dinner kit by posting pictures of their Fresh Routes dinners on Facebook, Twitter or Instagram using the hashtag #freshroutes. Full disclosure: Fresh Routes is a client of mine. But I only take on clients that are absolutely AWESOME. And they are. The Soho Rice Bowl with Avocado Relish is amazing.

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