Gender, Branding, and The Modern Music Industry
Bluestockings (172 Allen St., Manhattan)
Kristin Lieb’s “Pop Tarts and Body Parts: The Social Construction of Female Popular Music Stars” offers readers a backstage pass to the rigid packaging process that transforms female artists of various genres into contemporary female pop stars. The book uses interviews with music industry professionals and theoretical frameworks from multiple disciplines to explain and explore the sociological forces that drive female artists into patterned representations, the industry mechanisms that keep them there, and the ramifications on artists’ career lifecycles and audiences. Lieb, an assistant professor of marketing communication at Emerson College, will present key findings from her book, using video clips, photos, and frameworks to illustrate her ideas. She will also deconstruct Lady Gaga’s brand in five minutes flat.