The Building Blocks Of Branding: What You Really Need To Know To Brand Yourself Or Your Small Business
Science Industry and Business Library (188 Madison Ave., Rm 018, Manhattan)

The creation of a brand is essential before the start of any marketing plan. Just like a business needs a marketing plan, so does a job seeker. After all, a resume is really a piece of advertising for yourself.

Geri Mazur presents the foundations of branding and the importance of differentiating brand positioning.

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