Join Erica Swallow, former NYT Social Media guru and an editor at Mashable, for an overview of how to interact with and compel journalists and ultimately win press for your startup.
Sign up for this course and you’ll learn:
the basics of PR for startups
how to engage and build relationships with the media
how to craft an amazing pitch
what “exclusive” and “embargo” mean
which assets are useful for journalists
what not to do
a boatload more
This class will also include a number of case studies from recent pitches that Erica has received from fledgling startups. In other words: real life dos and donts! She will show you a behind-the-scenes look at how she was pitched and how each pitch panned out.