The Santa Claus Association
City Reliquary (370 Metropolitan Ave., Brooklyn)
On display ’til February 10th
Celebrate the holiday season with a new exhibit about The Santa Claus Association, a New York City-based philanthropic group that answered children’s letters to Santa Claus. The show, will appeal to anyone interested in learning about NY’s quirky Christmas history and the story of a real-life Santa Claus.
For decades, letters that kids addressed to Santa Claus went unanswered, ending up in the post office’s Dead Letter Office But in 1913, an eccentric New York publicist and Christmas obsessive named John Duvall Gluck Jr. devised a way to answer these wishes. Thus was launched The Santa Claus Association.