Do you need an amazing story to tell at meetings or during a presentation? Are you trying to launch or rebrand a product and want an enticing hook? Does your mission statement need an overhaul?
In this three-hour workshop, we’ll look into the many ways you can incorporate personal stories into your business and professional life. Through a series of improvisation, writing, and pitching exercises, students will have the opportunity to workshop individual stories to take back to the office or boardroom. We’ll also delve into the specific uses of storytelling in business, from marketing and public relations to product design and human resources.
By the end of class, each student will have at least two stories to take away and a deeper understanding of the role of storytelling in business.