Chantal will be showing her work and discussing her creative process in her role as the Senior Art Director for Coach.com. She’ll discuss essential websites, mobile, social and digital initiatives in the world of fashion marketing. Audience members are invited to ask Chantal questions after her presentation.
Chantal Mora is Senior Art Director for Coach.com and oversees the site’s visual and conceptual direction as it represents the brand from month to month.
She leads the team that creates the mobile and social presence and contributes to the conception of all digital initiatives and how they fit from in-store, display, advertising and online.
Chantal developed her focus in fashion while studying at Parsons MFA program, creating a clothing tracking device via RFID. She then went on to work for Target and Nike while at AKQA and continues to pursues her interests in fashion in the digital space while consulting on the Material Wrld startup.