Cradle to Cradle – Beyond Sustainability
Parsons East Building (25 E. 13th St., 2nd Fl., Manhattan)
Dr. Michael Braungart, professor at Erasmus University Rotterdam, Uni Twente and Leuphana Universität Lüneburg is co-founder with architect William McDonogh of McDonough Braungart Design Chemistry in Charlottesville, Virginia. Together they invented the design concept Cradle to Cradle®, based on the Intelligent Product System (IPS) developed by Braungart’s company EPEA (Environmental Protection and Encouragement Agency).
Cradle to Cradle® is based on three principles: Everything is designed to be a nutrient of something else (waste=food). Everything is produced by renewable energy from current solar income. Everything contributes to diversity–be it conceptual, cultural or biological.