Sunday, March 18th: Fading Ads of Greenpoint Walking Tour

Fading Ads of Greenpoint Walking Tour
WORD (126 Franklin St., Brooklyn)

Get a glimpse into Greenpoint’s history with a walking tour, led by author and photographer Frank Jump. For nearly 20 years, Jump has been documenting the fading ads that are visible, but less often seen, all over New York. Disappearing from the sides of buildings or hidden by new construction, these signs tell the stories of the businesses, places and people whose lives transpired among them.

New York City is eternally evolving. From its iconic skyline to its side alleys, the new is perpetually being built on the debris of the past. But a movement to preserve the city’s vanishing landscapes has emerged. They weave together the city’s unique history, culture, environment and society and tell the stories of the businesses, places and people–the story of New York itself. This photo-documentary is also a study of time and space, of mortality and living, as Jump’s campaign to capture the ads mirrors his own struggle with HIV. Experience the ads–shot with vintage Kodachrome film–and the meaning they carry through acclaimed photographer and urban documentarian Frank Jump’s lens.

During the walking tour and book-signing, Jump will offer a glimpse into Greenpoint’s commercial advertising history through remnant fading ads. Don’t let the tour leave without you! We’ll be meeting at the store at 2pm, where Frank will introduce the book and give us an overview for the walk, and then we’ll head out at 2:30pm.