On May 19th & 20th, 2012, Brooklyn’s historic Prospect Park will transform into an amusement park of food and drink, The Great GoogaMooga. Approximately 75 food vendors, 35 brewers, 30 winemakers and 20 live music performances will be on hand to help us relish some of life’s greatest pleasures—gathering with friends and neighbors to eat, drink, talk, laugh, dance, linger and just . . . be together.
We envision a place where the best chefs and purveyors can serve their food and bring about instant elation. Where everyday food lovers can discover and share amazing new tastes, and where the right slice of pizza can be as treasured/praiseworthy as four-star fois-gras.
And with such an inclusive feel that it will appeal to everyone who eats.
In order to take this idea from the imagined to reality, we reached out to a team of collaborators, contributors, dreamers and tinkerers that includes Anthony Bourdain (author and host of No Reservations), David Rockwell (founder & CEO of the Rockwell Group), Tom Colicchio (chef & judge of Top Chef), Garrett Oliver (brewmaster of the Brooklyn Brewery), Paul Grieco (sommelier/co-owner of Terroir & Hearth), Eddie Huang (chef/owner of Baohaus) and several others.
As the presenters behind some of today’s most successful festivals, we’ve been inspired by the rich food traditions of New Orleans where Superfly got its start, the stick-to-your-ribs goodness of Tennessee down home cooking at the Bonnaroo Music & Arts Festival and the vibrant flavor of the Bay Area’s Californian cuisine, wine and produce which is omnipresent at Golden Gate Park’s Outside Lands Festival.
After a quick look around, there was no question but to hold The Great GoogaMooga in New York, amid Brooklyn’s swagger, enthusiasm, and adventurousness and of course, in beautiful Prospect Park. Already America’s food capital, New York is experiencing a culinary revolution that is transforming a whole generation into food enthusiasts. (“Food,” noted one critic, “is the new rock.”)