Fountain Art Fair opens this Friday, March 9th, unleashing an unparallelled platform of nearly 60 exhibitors, artist projects, performance artists and musical guests for its 7th annual New York exhibition. Fountain in thrilled to be taking place at the 69th Regiment Armory on Lexington Avenue and 25th st, location of the original 1913 Armory Show, and the venue where Marcel Duchamp exhibited the notorious ready-made namesake of the fair, Fountain.
Fountain, brainchild of Lincoln Capla, David Kesting, and John Leo, held its inaugural New York exhibition in 2005 as an attempt to gain leverage for young, independent galleries with strong, aggressive campaigns. This first show featured a mere three Brooklyn-based galleries, and boasted a fresh DIY attitude that catered to a yet untouched niche of the art fair scene. As Fountain continues to expand, the fair maintains at its heart a raw, unfettered spirit that distinguishes it from other art fairs.