Wednesday, January 11th: ‘Typography Sketchbooks’ Discussion with Steven Heller and Lita Talarico

Typography Sketchbooks
Stephen A. Schwarzman Building, Margaret Liebman Berger Forum (42nd St. & 5th Ave., Manhattan)
5:30pm doors, 6-8pm program

Design historian Steven Heller and educator Lita Talarico, co-chairs of the MFA Design program at the School of Visual Arts, and designers Travis Cain, Viktor Koen, Matt Luckhurst, Esther K Smith + Dikko Faust (of Purgatory Pie Press), discuss the merits of the graphic designer’s typography sketchbook, a creative “work-out” space for generating ideas and drafting unique type that becomes synonymous with brands and institutions around the world. An unrestrained and idiosyncratic collection, the book Typography Sketchbooks includes work by boundary-pushing designers including Ivan Chermayeff, Carlos Segua, Milton Glaser, Maira Kalman, Bob Aufuldish, Matthew Carter, Javier Mariscal, Patrick Thomas, Erik Spiekermann, Viktor Nubel, Peter Bilak, and Jean-Baptiste Levee. This event is a chance to talk type with two type fans.

Typography is an obsession for most designers. It’s at the heart of all visual communication and is one of the purest forms of design, one that can always be improved and refined. Typography Sketchbooks gets into the minds of designers who create typefaces, word images and logos through their private sketchbooks. The result of these wide-ranging typographic musings provides fascinating insights into the expressive quality of letters and words. Aimed at all those who use type, whether by hand or on-screen, this pleasing compendium stresses the importance of good typography at a time when reading habits are changing and celebrates a craft that has endured for centuries.